To order from this page just make your
selections and click on the "Add to Cart" button
or the "Buy" link. If you run into
difficulties please make use of our toll-free
line and give us a call. Our phone numbers, fax
and email addresses are posted at the
bottom of this page.
Orders over $150 are shipped
FREE!* Orders less than $150 are billed for shipping. Upon placing your order you'll receive an
immediate confirmation via email. You are not billed at that time, the
confirming email may not reflect oversize or
overweight charges or other issues requiring
direct contact. We process
orders manually, preferring to have a human
actually check things over and contact you
should there be questions. Within 24
hours of placing your order you will receive a
follow-up email confirmation and final invoice (pdf doc) reflecting your total charges
(Monday-Friday). You are not billed until we actually send you your final invoice.
Orders shipped to CA addresses will have California Sales Taxes applied, out
of state orders are tax free. During the
ordering process you can select expedited
shipping if required. For higher value shipments
FedEx will require a signature for delivery -
this is for your protection, without this
provision there is no recourse for a lost or
stolen delivery. You can opt out via FedEx
website. Your tracking number will be sent upon
pickup by FedEx.
(Within the USA
we usually ship via Federal Express ground. International,
and oversize/weight items will be billed for
shipping and you will be sent an emailed invoice reflecting total charges
prior to actual billing. We will not ship
without you having had a chance to review the
invoice). Hawaii and Alaska shipping will be
accomplished using USPS Priority service, and
our standard shipping cost policy will apply
unless the item ordered does not fit in their
standard size boxes. If additional shipping fees
are required we will contact you.)
note, you will see many spooling options for the reels listed
below. It's not our intent to confuse folks, but you do have
options here unlike some places and we take pride in the fact we
can rig things according to your needs, applications and
preferences. We have been
pioneers in Super Braid / Spectra rigging and we offer a few
methods of rigging the lines together beyond most retailers
capability, including the standard long range Bimini to Albright
knots, Served and Sato connections. We do not use simple
uni-to-uni knots for connecting braid to leader, we take the
time to make a better knot, one that will hold up over time and
deal with larger fish. Simpler knots don't work as well. You can
see videos of what we do on our YouTube channel - CharkBaitUSA.
We can upgrade that connection to one of several options, the
benefit with those connections is that the diameter is thinner
and that allows the line to flow through your rod's guides more
smoothly, has less resistance in the water and is stealthier. If
you have questions regarding rigging, please give us a call or
zap back an email and we can go over things with you. Bottom
line, you have options with us and we're
proud of our staff's ability to rig things
to your needs rather than simply "slapping"
things together. Our knots hold, as does our
Truth = Release
= Seigler Reels
Well, it happened again....
What we knew as Release, then Truth, is now Seigler Reels. WTF!
The issue has been "tradename infringement." First the
folks with Release fighting chairs chased Wes and company over the
Release name. Cost of litigation would be well over $100K, so they
changed the company name to 100% Truth. That matched the way they
did business. But, then comes Truth in Hunting Video's to contest
the name Truth - different products, no doubt, but fighting for the
right to use the name would again top 100K. Chances are Wes and
company would win, but at a cost that makes no one happy but for
attorneys. So, we have a new name on the product. SEIGLER REELS is
the new name for Truth and Release. Product is the same, ownership
is the same, but the tradename changes.
Just what we like to see, some
innovative fellows who like to fish with creative minds occupied in
designing a better mousetrap...or fishing reel. I had been following
Release Reels for 2 or three years prior to adding them to our
site & shops May of 2013. They finally have things together, and we're
very proud to bring their new gear to your attention. Expect this to
be the tip of the iceberg, there are more things planned... 100%
Designed, Machined and Assembled in Virginia, USA!
In 2015 the folks at Release had to make a
decision to change their name. Seems there's another firm making
fighting chairs under the Release name. Our reel guys could fight
it, and spend upwards of 100K or take the path of least resistance
and simply change their name to something more in keeping with who
they are. Truth was the name...for about a year before another firm
took issue with these folks making use of the word Truth. So, back
to building a new name, but not the reels are known entities and
very much appreciated regardless of name. Easiest and safest bet,
the owner put his name on the sideplate - and that really makes a
lot of sense. As a friend of mine from Louisiana once told me, "My
dad taught me one rule. The only thing you own is your name, a
promise made is a promise kept." (Joe Shabe, New Generation,
Baton Rouge 1984) The reels are now known as SEIGLER.
Seigler Reels are designed for fishermen by fishermen - now that's
an old line, but very true with respect to these guys. Like some of
our other favorite firms such as Accurate,
Tiburon and of course Avet,
these guys have a machining background and they took those skills, a
dream and turned their concept and applied creativity into creating a
new fishing tool for us.
In 2014 Truth/Release moved to a new larger
facility, expanded their machining capability with some additional
hardware and CNC machines and set the stage for future growth. From
the first reels we received I've noticed continued improvement in
the subtle areas we wanted to see. They added a dog to the bearing
for the anti-reverse, improved freespool performance and in 2014
created a new soft grip round knob that's both unique and a pleasure
to use. (Note the comparison image of the main gears on the image
right - The tiny SG offers a larger and more capable gear than the
comparison reel which is quite larger. Larger gears, more precise
cuts, more powerful AR - note the cuts on the inside lip of the
gears verses near the shaft. By design, greater strength and less
What others have said: Hi Leeana. This is not a question but a thank you. I have
been out fishing 7 times now with the release SG reels I ordered
form you folks and have been extremely happy with their performance.
Because you shipped them to me fed ex, I received them in time for
my extended trip to the coast. Thanks for the excellent service and
the great product. These reels are terrific.
Went out last Sunday with the new sg's. Caught
kings in the 20 lbs class and with the one with 60 braid caught 30 lbs
Amber jack and bottom fish. Could not be more pleased. When I first
took them out and saw the size I almost sent them back. But they are
bad ass. Thanks again look fwd to doing more bis with y'all
Video of Truth Reel Line:
Seigler SGN, SG
they are called, Seigler, Truth or Release, these
reels are unique, showing the innovative
spirit of their designers and their attention
to quality. Their first and smallest reel is
the SG. This little powerhouse packs a punch
turning 30 pounds of drag! It's certainly made
for fishing the new super braided lines,
holding 300+ yards of 50# or 400 yds of 40#
braid. Many will load up 300 yds of 30-40#
and top off with mono. Their drag element is made from carbon fiber, "wet" drag for smoothness of
operation. The reels feature BOCA BEARINGS,
ceramic bearings with rubber seals on the
spool and stainless bearings with stainless
steel shields for the rest of the 7 bearings
used on these fine reels. Oh, I should note
that these are high quality bearings ABEC 5
class, not your basic cheap Chinese bearings
that are prone to failure. The reels are light
in weight, coming in at 13.5 ounces (12 oz w/o
arm), and they feature quick but powerful 6:1
At ICAST in July 2013 Seigler (Release
in those days)
previewed their LG (large game) reel. Similar overall
design, gear ratio, and features. The primary difference is
line capacity, with the larger reel holding 500 yds of 80#
Braid and turning up to 40 lbs of drag.
There are some unique
characteristics present on these reels well
worth drawing your attention to before
purchase, so you'll understand their approach.
First off, if you are a spool spinner you will
note that the reels spool does not demonstrate
super long freespool when you first break it out of
the box. That's not a function of crappy
bearings or design, that's a function of the
lubrication within the bearings. Within a VERY
short time you'll note that these things spin
like tops, and keep on spinning. They must be
broken in, some of the lubrication will spread
and ease out, allowing better freespool. I'm
sure Alan Tani will offer an immediate fix for
this should it be something someone would
want, or you can simply clean the bearing of
some of the
lubrication. For my taste, I'll just fish the
reel and allow nature to take it's course.
With the bearings supplied, trust that the
reel will spin very well and cast
exceptionally. On production after 2015, the
spools spin far more freely fresh out of the
box. Not sure what they did, but now
There are some nice machining
features you'll note, the frame for instance
is "bowed" meaning there's more clearance
should you not level your line properly in the
excitement of reeling in a good fish. The reel foot
is uniquely wonderful in my opinion, it's very
much knurled/contoured - not a flat piece of
aluminum - so it provides a much better fit on
most rods as it contours around the reel seat
also note that the reel does not appear to be
ported for water drainage. Well, that's not
quite so, actually the entire gear case
provides drainage without vacuum with adequate
clearance running it's entire length at the
base. Uniquely the preset has
click stops, detents throughout its range. For
2016 (current) production, all reels now
feature a strike position on the lever -
gears are made from Stainless Steel, and they
too will wear and become even smoother over
time. ***For 2015 Release updated the LG
series reels to include a strike button!
That's good news for many of us. The SG also incorporates the
- all reels under the Truth name have this
reels carry a LIFETIME WARRANTY, that's
another unique feature in the fishing
industry. They will handle any fishing related
product failure for a $20 bill - to cover
return shipping and insurance. Product failure
is not an option.
The SG - Small Game reel is now everything
we'd hoped for. Many upgrades from the
first production, much more refined,
nicer machining...all the things you'd
expect from a company committed to
bringing fishermen excellent tools for
The LGN above, a great reel for both private
boat trolling, jigging and casting. The
LGN could well be one of the best reels
made for use on a jig stick tossing iron
SG's pictured above
NEW LGN (narrow) pictured above.
*L - lefty version
available (right hand retrieve)
Reels are available in gunmetal with red
or gunmetal with blue. They are also
manufactured in gunmetal with silver.
MONO SPOOLING, FREE SHIPPING!
Reels STAR DRAGS
& SS Star
These new reels have been much anticipated and eagerly
awaited. The new reels are, of course, USA manufactured.
They feature star drag rather than lever drag. In small part
they are based upon the SG (small game) reel from Release.
They are made for long distance casting, 150-200 yard casts!
The drag is made from carbon fiber, gears are stainless
steel, and the ergonomics are right on target for
comfortable fishing from this compact and powerful reel.
"The SM was designed from the ground up to be
a performance distance casting reel, plus it
also has all of the fish fighting elements we
know how to make." said Wes Seigler, Release
Reels' President and designer. "Ryan and I sat
down together and we went through all of the
major distance casting reels and took the best
of every reel and incorporated them into the
design. The big 'ah-ha moment' for me was when
I figured out how to design the foot and side
plates so that cross bars were no longer
necessary." The SM features an innovative and
completely open design which gives you
unencumbered access to the spool.
The reels offer an innovative design
which eliminates the need for cross bars. It's VERY open on
top as the picture indicates. It's low profile
chassis makes the reel VERY comfortable to fish. The free
floating spool produces optimum acceleration and minimal
resistance. Like the SG, the capacity of the reel will allow
for 300 yds of 20# mono, meaning when spooled with braid you
have up to 400 yds capacity fishing 50# braid! Weight
is 23 ounces, and you have the free spinning benefit of ABEC
7 Boca Ceramic spool bearings. The main gear is massive,
made from 316 stainless steel. Gear ratio is 6:1, so she's
quick and the SM is designed to cast 3 to 16 ounces. There's
also a fully adjustable magnetic cast control system. And,
like all Release Reels, the new SM is backed by an
unconditional LIFETIME WARRANTY.
There is a cosmetic change coming
on the new SM's, now will be two color, like the SG and LG series reels.
SM's will now be black with blue or red trim components.
The Surf model pictured above, more
information on this unique surf oriented
conventional reel can be found in the
next section. This is just a teaser to
peak your interest... Sorry, will post a
new pick once we get some of the new ones in here.
The Truth SS (Small Star) drag
fishing reel is a workhorse of a reel. Based in part upon
the SM star drag surf reel, the SS offers power and
performance. Like the Surf, the SS offers a mechanical spool
tensioner (but no magnetic cast control. It features the
bridgelss design also found on the SS model. Weight is a
mere 16.8 ounces, with 6:1 gearing and a 38 inch per crank
retrieve. Max drag is 24 lbs, with ceramic spool bearings
ABEC-5's, 4 carbon fiber drag washers.
Sorry, will post a new pick once we get
some of the new ones in here.
MONO SPOOLING, FREE SHIPPING!
For 2017 the price comes down a bit
on the SS, now $300. The SM runs $400.
questions? Please e-mail us,
click on the image-button link below or give us a call:
Sales & Service
Office Hours: 8AM-4PM
(office closed on major holidays and weekends)
Staff: Mark, Leeana, Nadiya, Ryan &
Phone Toll Free
Mailing Address: CharkBait Sportfishing
16561 Bolsa Chica St. #105
Huntington Beach, CA 92649
you are trying to reach us after 5pm weekdays or
weekends, our Huntington Beach shop staff can assist. *
Please note: We're closed major holidays,
both our offices and our shops.
New Years, Independence Day,
Thanksgiving & Christmas. We reserve the right to take
off early if there's a great local bite...
ONLINE SALES & SERVICE CONTACTS
Click on one of the
characters below to email us.
Shop Hours Change
Our stores will be closed
Sundays and Mondays beginning 9/1.
Internet Sales & Service is open Monday-Friday
Closed Sunday & Monday
16561 Bolsa Chica St. #105
Huntington Beach, CA 92649 1-714-846-6452
Lawrence & Sergey
our shop click link
Closed Sunday & Monday
3166 Midway Dr. #101
Diego, CA 92110
Eric Prather Mgr.,
Jeff, Justin &
and for a
limited time engagement
Megan is Back
Tour our shop
click link above
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Orders over $150 are shipped FREE!* Orders
less than $150 are billed for shipping. Upon
placing your order you'll receive an immediate
confirmation via email. You are not billed at
that time, the confirming email may not reflect
oversize or overweight charges or other issues
requiring direct contact. We process orders
manually, preferring to have a human actually
check things over and contact you should there
be questions. Within 24 hours of placing your
order you will receive a follow-up email
confirmation and final invoice (pdf doc)
reflecting your total charges (Monday-Friday).
You are not billed until we actually send you
your final invoice. Orders shipped to CA
addresses will have California Sales Taxes
applied, out of state orders are tax free.
During the ordering process you can select
expedited shipping if required.
(Within the USA
we usually ship via Federal Express ground.
International, and oversize/weight items will be
billed for shipping and you will be sent an
emailed invoice reflecting total charges prior
to actual billing. We will not ship without you
having had a chance to review the invoice).
Hawaii and Alaska shipping will be accomplished
using USPS Priority service, and our standard
shipping cost policy will apply unless the item
ordered does not fit in their standard size
boxes. If additional shipping fees are required
we will contact you.)
As a means to
reduce spam, we change the above incoming email
Please don't bother adding them to your address
We do apologize for any inconvenience
this policy creates. But, it's the only way we've found
to post an email address on-line and not receive so many
solicitations from some family member of a deceased
"Nigerian" leader trying to move great sums of $
out of the country...
CharkBait makes no guarantee on merchandise, product
safety or suitability beyond those claims offered by the respective
manufacturers. We only offer products that we believe in. CharkBait
maintains a significant inventory of the products we represent, that
saves shipping time for our clients, and proves our belief in the
products we represent. We stock the gear we sell, we don't depend upon a
third party to handle your order. Your order with CharkBait is
given personal attention.
We do not provide any personal information regarding our
banner advertising on many pages. We are the host for that
service, the ads reside on our server. We do utilize "cookies" in order
to increase user friendliness and functionality of this site. Cookies
are required for building your "shopping cart." Bottom line, CharkBait
respects our visitors and clients.
We maintain the site daily, but please don't hold us
liable for tyyppooographical errors or price changes which are beyond
our control. All transactions are confirmed prior to shipment.
All opinions expressed are those of the author, you can take 'em or
leave 'em. Shoes and shirts are not required for service. We
reserve the right to refuse service to anyone.
I think that about covers it.