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To order from this page just make your selections and click on the "Add to Cart" button or the  "Buy" link. If you run into difficulties please make use of our toll-free line and give us a call. Our phone numbers, fax and email addresses are posted  at the bottom of this page.  

Upon placing  your order you'll receive an immediate confirmation via email. You are not billed at that time. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final invoice reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. Orders over $100 are shipped FREE!* Orders less than $100 are billed $10.00 for shipping. During the ordering process you can select expedited shipping if required. (Within the USA via UPS ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice).

BRAID - SEA FOX AND THUMPER SQUIDS

Braid's new Sea Fox and Thumper Squid Jigs have been carefully designed to be fished in a wide variety of water depths and for a wide variety of fish, for both inshore and offshore situations. We stock the jigs in 7 different weights to accommodate all desired water depths and fishing applications. The Sea Fox jigs can be fished 3 different ways, depending upon where the angler connects his line to the jig. They can be either trolled, cast or jigged for bottom fishing applications, giving these jigs tremendous versatility. The Thumper Squid and Sea Fox jigs are perfect for all bottom-fishing applications — either inshore of offshore, depending on water depth. The lighter jigs in both models (1-1/2 oz, 2-1/4 oz and 3 oz sizes) can be fished where water depths range from 4 feet to approximately 30 feet in depth, deeper with the use of thin diameter Spectra lines. These smaller sizes are perfect for all Inshore applications. The heavier jigs in both models (4-1/4 oz, 5-1/4 oz, 7 oz and 10-1/2 oz) can be fished for all deep-water applications up to 200 feet, even deeper under the right conditions and with Spectra lines. These beautifully finished jigs come in 5 colors, one for almost every need the angler might have; our brilliant colors are: # 28-Goatfish, # 31-Purple/Pink, # 38-Midnight, #40-Dorado and # 41-Orange Mackerel. The lures are pre-rigged with a double assist hook of high quality. The lures are also luminescent, they glow!

Two styles of lures, similar but different fishing applications. The Sea Fox lures can be effective on the troll, using the front ring. While many more guys will end up rigging them on their top ring for vertical jigging. The Octopus shaped Thumper Squid has a narrower profile, so there would be less resistance on the drop. As a result, these may be used in situations where there is more current or a faster drop is beneficial. Time will tell which style becomes more favored by anglers, but having two different shapes can be nothing but beneficial I believe. It adds something different for the fish to see, offers different action on the drop. I do think trolled SeaFox's will take their share of wahoo, and the Thumpers will be used in conditions where a slimmer profile can add to the lure's effectiveness.

You might have seen a highly promoted version of this jig offered by a well known Japanese based company...I think their initials are...shimano (not our favorite firm) and they've attached a name that's more reminiscent of a disease than a lure (lupus or lacunas or something like that...). They've been dying a well deserved death in the reel market, and are trying to sell lures, bags, even Kroc klog knock-offs... Only problem is they're still trying to play the same pricing games, inflated retails, low dealer costs and high profit margins, and price fixing with merchandise they don't manufacture themselves. Well, competition is the American way, and even a transplanted Aussie knows that consumers aren't dumb when it comes to recognizing a value verses an overpriced rip-off. Which goes to explain Braid's foray into this style of lure. What we have here is something akin to the butterfly hoopla, a productive style of lure that the "s" folks sold at an inflated price, but which was available through our sources at about 50% of the price (with more variations of style and size). Well, the Sea Fox and Thumper Squids offer consumers another option, a much better priced option, again with more variations of size and style to suit more applications.


 

Buy SEA FOX Description Price
Braid Sea Fox 221-31 1 1/2 oz 4/0 hooks Purple/Pink $5.29
Braid Sea Fox 222-31 2 1/2 oz 4/0 hooks Purple/Pink $5.59
Braid Sea Fox 223-31 3 oz 4/0 hooks Purple/Pink $6.49
Braid Sea Fox 225-31 4 1/4 oz 5/0 hooks Purple/Pink $8.39
Braid Sea Fox 226-31 5 1/4 oz 8/0 hooks Purple/Pink $9.39
Braid Sea Fox 227-31 7 oz 8/0 hooks Purple/Pink $14.59
Braid Sea Fox 228-31 10 1/2 oz 10/0 hooks Purple/Pink $19.79
Braid Sea Fox 221-38 1 1/2 oz 4/0 hooks Midnight $5.29
Braid Sea Fox 222-38 2 1/2 oz 4/0 hooks Midnight $5.59
Braid Sea Fox 223-38 3 oz 4/0 hooks Midnight $6.49
Braid Sea Fox 225-38 4 1/4 oz 5/0 hooks Midnight $8.39
Braid Sea Fox 226-38 5 1/4 oz 8/0 hooks Midnight $9.39
Braid Sea Fox 227-38 7 oz 8/0 hooks Midnight $14.59
Braid Sea Fox 228-38 10 1/2 oz 10/0 hooks Midnight $19.79
Braid Sea Fox 221-40 1 1/2 oz 4/0 hooks Dorado $5.29
Braid Sea Fox 222-40 2 1/2 oz 4/0 hooks Dorado $5.59
Braid Sea Fox 223-40 3oz 4/0 hooks Dorado $6.49
Braid Sea Fox 225-40 4 1/4 oz 5/0 hooks Dorado $8.39
Braid Sea Fox 226-40 5 1/4 oz 8/0 hooks Dorado $9.39
Braid Sea Fox 227-40 7 oz 8/0 hooks Dorado $14.59
Braid Sea Fox 228-40 10 1/2 oz 10/0 hooks Dorado $19.79
Braid Sea Fox 221-28 1 1/2 oz 4/0 hooks Goatfish $5.29
Braid Sea Fox 222-28 2 1/4 oz 4/0 hooks Goatfish $5.59
Braid Sea Fox 223-28 3 oz 4/0 hooks Goatfish $6.49
Braid Sea Fox 225-28 4 1/4 oz 5/0 hooks Goatfish $8.39
Braid Sea Fox 226-28 5 1/4 oz 8/0 hooks Goatfish $9.39
Braid Sea Fox 227-28 7 oz 8/0 hooks Goatfish $14.59
Braid Sea Fox 228-28 10 1/5 oz 10/0 hooks Goatfish $19.79
Braid Sea Fox 221-41 1 1/2 oz 4/0 hooks Orange Mackerel $5.29
Braid Sea Fox 222-41 2 1/2 oz 4/0 hooks Orange Mackerel $5.59
Braid Sea Fox 223-41 3 oz 4/0 hooks Orange Mackerel $6.49
Braid Sea Fox 225-41 4 1/4 oz 5/0 hooks Orange Mackerel $8.39
Braid Sea Fox 226-41 5 1/4 oz 8/0 hooks Orange Mackerel $9.39
Braid Sea Fox 227-41 7 oz 8/0 hooks Orange  Mackerel $14.59
Braid Sea Fox 228-41 10 1/2 oz 10/0 hooks Orange Mackerel $19.79

 

 

 

Buy

Description Price
Braid Thumper Squid 212-28 1 1/2 oz Goatfish $5.29
Braid Thumper Squid 213-28 2 1/4 oz Goatfish $5.59
Braid Thumper Squid 214-28 3 oz Goatfish $6.49
Braid Thumper Squid 216-28 4 1/4 oz Goatfish $8.39
Braid Thumper Squid 217-28 5 1/4 oz Goatfish $9.39
Braid Thumper Squid 218-28 7 oz Goatfish   $14.59
Braid Thumper Squid 219-28 10 1/2 oz Goatfish   $19.79
Braid Thumper Squid 212-31 1 1/2 oz Purple/Pink $5.29
Braid Thumper Squid 213-31 2 1/4 oz Purple/Pink $5.59
Braid Thumper Squid 214-31 3 oz Purple/Pink $6.49
Braid Thumper Squid 216-31 4 1/4 oz Purple/Pink $8.39
Braid Thumper Squid 217-31 5 1/4 oz Purple/Pink $9.39
Braid Thumper Squid 218-31 7 oz Purple/Pink   $14.59
Braid Thumper Squid 219-31 10 1/2 oz Purple/Pink   $19.79
Braid Thumper Squid 212-38 1 1/2 oz Midnight $5.29
Braid Thumper Squid 213-38 2 1/4 oz Midnight $5.59
Braid Thumper Squid 214-38 3 oz Midnight $6.49
Braid Thumper Squid 216-38 4 1/4 oz Midnight $8.39
Braid Thumper Squid 217-38 5 1/4 oz Midnight $9.39
Braid Thumper Squid 218-38 7 oz Midnight   $14.59
Braid Thumper Squid 219-38 10 1/2 oz Midnight   $19.79
Braid Thumper Squid 212-40 1 1/2 oz Dorado $5.29
Braid Thumper Squid 213-40 2 1/4 oz Dorado $5.59
Braid Thumper Squid 214-40 3 oz Dorado $6.49
Braid Thumper Squid 216-40 4 1/4 oz Dorado $8.39
Braid Thumper Squid 217-40 5 1/4 oz Dorado $9.39
Braid Thumper Squid 218-40 7 oz Dorado   $14.59
Braid Thumper Squid 219-40 10 1/2 oz Dorado   $19.79
Braid Thumper Squid 212-40 1 1/2 oz Orange Mackerel $5.29
Braid Thumper Squid 213-41 2 1/4 oz Orange Mackerel $5.59
Braid Thumper Squid 214-41 3 oz Orange Mackerel $6.49
Braid Thumper Squid 216-41 4 1/4 oz Orange Mackerel $8.39
Braid Thumper Squid 217-41 5 1/4 oz Orange Mackerel $9.39
Braid Thumper Squid 218-41 7 oz Orange Mackerel  $14.59
Braid Thumper Squid 219-41 10 1/2 oz Orange Mackerel  $19.79

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Braid Wahoo Bombs!

There are a lot of very effective wahoo bombs on the market, Catchy, Burns, Strike Master, and of course Braid. All can be quite effective and a lot of fun to fish. What makes the Braid 540 Bomb unique is it's shape and design. The lure is designed to improve hook-ups. This lure has a counter bored head which puts the hook closer to the head of the lure - where a Wahoo typically nails it's prey. We sell the lures rigged, with low visibility multi-strand wire, a nice spinner-blade tailer. They are well rigged, and they have an attention getting skirt design with mylar, tinsel and a thicker holographic overskirt. Braid's 540 Bomb is also a bit heavier than the typical wahoo bomb, coming in at six ounces. So, they'll drop fast, cast far, and be quite effective fishing the slide after a trolling rig hook-up. The lures are proven, and well worth having in the tackle box. 

 

Buy

Description Price
Braid Bomb 54129 Pink and Orange $12.99
Braid Bomb 54142 Black and Orange $12.99
Braid Bomb 54104 Purple and Black $12.99
Braid Bomb 54140 Dorado $12.99
Braid Bomb 54116 Zucchini $12.99


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Braid BlackJack!

Recently folks have been swarming on our Braid Speedster's like they were the only lure catching tuna.  No doubt they have been VERY effective.  You may wish to check those elsewhere on this page.  The BlackJack's are a tad smaller, a tasty morsel for an albacore. We've added new colors to our mix, as well for these dandy lures.  The new Black Jack is just a bit smaller than the Speedy.  It runs 4 inches in length, a better size for most albies.  It can be trolled at up to 18 knots! The lure has some weight in it's nose allowing the faster speed and more stable trolling effectiveness.  It's an enticing offering for tuna, dorado, king mackerel and wahoo.  The lures are especially effective when the fish are feeding on smaller bait, like now.

 

Buy

Description Price
Braid Black Jack Dorado $14.99
Braid Black Jack Sardine $14.99
Braid Black Jack Mackerel $14.99
Braid Black Jack Sablefish $14.99


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BRAID SPEEDSTER

Here's another neat lure from Braid Products, the Speedster.  This trolling lure will take a wide range of gamefish, from tuna, dorado and wahoo to yellowtail. They're a favorite for early season yellowfin tuna and albacore.  Anything hungry is likely to jump on 'em!

The Speedster series is a slim profile, fast trolling lure, good for up to 15 knots.   These six 1/2 inch long lures are thru-wired for your security with toothy critters.  They feature large single hooks attached on an internal ball bearing swivel. Their holographic finish draws attention, as does their built in rattle.  They'll fish every bit as good as they'll troll.You can rig them on mono or single strand wire, and they are proven fish catchers!

 

Buy

Description Price
Braid Speedster Red and Black
- top image above
$17.99
Braid Speedster Dorado
- top image above
$17.99
Braid Speedster Flaming Trout
 
$17.99
Braid Speedster Yellowfin
 
$17.99
Braid Speedster Skipjack
 
$17.99
Braid Speedster Dorado
 
$17.99
Braid Speedster Orange & Black
 
$17.99
Braid Speedster Orange Mack $17.99
Braid Speedster Purple/Black $17.99
Braid Speedster Purple/Black
- top image left
$17.99
Braid Speedster Sardine
- bottom image left
$17.99
Braid Speedster Blue Mackerel
 
$17.99
Braid Speedster Petrolero
 
$17.99
Braid Speedster Blue and White $17.99

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BRAID MARAUDER

Braid Marauder Lure The Marauder a very popular long range wahoo trolling lure. It's rugged construction, ball bearing swivels and chomp-proof urethane construction, single hooks w/swivels,   ensures you'll get more than your money's worth from this lure. This product is also capable of taking a wide range of gamefish, from tuna to makos. But, beyond a doubt, the thing that's made this a tackle box must-have, has been the long range success this lure's achieved targeting wahoo. Rig the lure on 49 strand cable (some use single strand wire) or simply grab one of the rigging harnesses at the bottom of the page when going after toothy critters like 'hoo or makos. The Marauder is "standard issue" for long rang fishing. Click on the picture to see a color code.

Braid has made a change in their colors, making them much more reflective with a prism holographic-style finish. We have not updated all of our images to reflect this, but we will... You can get a good idea of the new colors in the Speedster colors above.

 

PLEASE NOTE, BRAID IS CHANGING THEIR FINISHES OF THE LURES, BACK TO A PAINT AS ABOVE INSTEAD OF THE MORE REFLECTIVE HOLOGRAPHIC FINISH SHOWN BELOW. I'LL BE RESHOOTING THE IMAGES AS THE TRANSITION COMPLETES. WE HAVE SOME OF THE HOLOGRAPHICS IN STOCK, BUT IN THE LARGER SIZES THEY ARE PRETTY MUCH HISTORY.

 

Pattern Model
Skipjack

 small 6" #912 - 9/0 hooks, 3oz, #912 @ $24.99
medium, 9" #913 - 10/0 single hooks, 10 oz, #913 @ $34.57
 large 11" #914 - 10/0 single hooks, 18 oz. #914 @ $39.48

Blue & Purple

 small 6" #912 - 9/0 hooks, 3oz, #912 @ $29.99
medium 9" #913 - 10/0 single hooks, 10 oz, #913 @ $34.57
 extra large 11" #914 - 10/0 single hooks, 18 oz. #914 @ $39.48

Purple & Pink

 small 6" #912 - 9/0 hooks, 3oz, #912 @ $29.99
medium 9" #913 - 10/0 single hooks, 10 oz, #913 @ $34.57
 extra large 11" #914 - 10/0 single hooks, 18 oz. #914 @ $39.48

Petrolero

 small 6" #912 - 9/0 hooks, 3oz, #912 @ $29.99
 

Flaming Trout

medium 9" @ $34.57

large 11" @ $39.48

Orange Mackerel

small 6" @ $29.99
medium 9" @ $34.57
large 11" @ $39.48

Purple Mackerel

small 6" @ $29.99
medium 9" @ $34.57
large 11" @ $39.48

Yellowfin Tuna

small 6" @ $22.99
medium 9" @ $34.57
large 11" @ $39.48

Dorado

small 6" @ $29.99
medium 9" @ $34.57
large 11" @ $39.48

Black

small 6" @ $29.99
medium 9" @ $34.57
large 11" @ $39.48

Tony the Tiger

NEW 6" 912 Tony the Tiger $29.99
NEW 9" 913 Tony the Tiger $34.57
NEW 11" 914 Tony the Tiger $39.48

Psycho

NEW 9" 912 Psycho $29.99
NEW 9" 913 Psycho $34.57
 NEW 11" 914 Psycho $39.48

Orange and Black


NEW 6" 912 Orange and Black $29.99
NEW 9" 913 Orange and Black $34.57
NEW 11" 914 Orange and Black $39.48

Purple and Black

NEW 6" 912 Purple and Black $29.99
NEW 9" 913 Purple and Black $34.57
NEW 11" 914 Purple and Black $39.48

 
Buy Description Price
Braid 69585 Trolling Harness 175 pound test 36 inches $6.99
Braid 69586 Trolling Harness 275 pound test 36 inches $6.99


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