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YO-ZURI LURES 2012
- Hard Bodies: trolling, jigging and casting lures

To order from this page just make your selections and click on the "Add to Cart" button or the  "Buy" link. If you run into difficulties please make use of our toll-free line and give us a call. Our phone numbers, fax and email addresses are posted  at the bottom of this page.  

Upon placing  your order you'll receive an immediate confirmation via email. You are not billed at that time. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final invoice reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. Orders over $100 are shipped FREE!* Orders less than $100 are billed for shipping. During the ordering process you can select expedited shipping if required. (Within the USA via UPS ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice).

Trolling and Casting Lures

For 2012 Yo-Zuri completely updated their lures, applying all their technology to the vast majority of their product line. These Japanese produced lures are the best Yo-Zuri has ever offered, and I have to also add they are priced as though this manufacturer is darn proud of 'em, too. Be prepared for that, but also recognize that these are some of the most innovative, highest quality and most effective lures ever produced. They are indeed expensive lures when compared to their previous years production, but they incorporate more innovative features. I guess the reasoning was pretty simple. They could produce another series of me-to lures, or shoot for the very best product they could build. They opted for the high end, the best. And, you see that across the board with the new line from Yo-Zuri, the hooks are not just good, they're excellent. The attention to detail is the best we have ever seen, even the small reflective aurora dot in the eyes appears so very accurate a representation of a fish's retina. These new lures are absolutely amazing pieces of fish catching technology. You'll also note, many of the lures feature Yo-Zuri's patented Sashimi color changing features. They really are the best lures built in terms of advancing fish catching technology, and they may indeed be well worth the money if they get you bit when other's won't. Time will tell that tale, but I've got to say, these are among the most innovative designs they or anyone have ever produced. I'm betting they are well worth fishing and a significant improvement over earlier designs.

 

Yo-Zuri Hydro Magnum

The Hydro Mag is earning lots of praises by anglers.  It's a newer, updated version of their older L-Jack series.  It's really a totally different lure, but it fills the same slot, with some advantages.  The lure's lip is plastic, it runs true, never gets out of tune. It's through wired so you'll have a serious strength advantage over other bolsa wood lures.  And, of course this lure is made from a high impact plastic, with super strong hooks and a tough, durable finish.  It's a quality lure, built for the long haul.  Over the past year this lure has been a staple of private boaters trying to drag deeper for tuna.  It produces, and it will take more than tuna and yellowtail.  It's a lure that will work well trolled, can be cast effectively, and will produce for you. The Hydro Mags are available in three sizes and several color patterns, as pictured. It's well worth owning a few of these lures.  Promise.

 

 

 

Sashimi 3D Minnow Description Price
Yo-Zuri R1066 CPBM 5 1/2" 1 3/4 oz Green Mack $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Green Mack $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Green Mack $24.99
Yo-Zuri R1066 CPBK 5 1/2" 1 3/4 oz Bunker $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Bunker $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Bunker $24.99
Yo-Zuri R1066 CPNI 5 1/2" 1 3/4 oz Sardine $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Sardine $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Sardine $24.99
Yo-Zuri R1066 CPDR 5 1/2" 1 3/4 oz Dorado $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Dorado $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Dorado $24.99
Yo-Zuri R1066 CPFF 5 1/2" 1 3/4 oz Flying Fish $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Flying Fish $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Flying Fish $24.99
Yo-Zuri R1066 CPBN 5 1/2" 1 3/4 oz Purple Mack $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Purple Mack $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Purple Mack $24.99


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Yo-Zuri NEW 3D Floating and Sinking Crystal Minnow

Awesome lures for anyone fishing inshore, with the strength to fish offshore species too. These lures are nothing short of brilliant in their construction quality and strength. Like the other new lures from YoZuri, our selection represents the best they make, the epitome of lure design. From their effective and responsive darting action on the retrieve, their holographic reflective sides, UV finish, to the durable ABS body. These lures were made to catch fish, lots of 'em. The hooks are sharper and stronger than any others used on a production lure, from any manufacturer. The lures incorporate a "Bleeding Ruby & UV Sapphire" balanced weight insert. Even the eyes themselves offer features not seen on any other lure. YoZuri could have made a less expensive lure, or they could put everything they know into building the best lures made. They opted for the later, and that's going to translate into more fish for you.

We stock three sizes of the shallow diving Floating/Diving lures:
3-1/2" 1/4 oz, 4-3/8" 1/2 oz, 5-1/2" 3/4 oz.


We stock the Crystal 3D deep divers in two sizes- 5 1/4 /130mm 7/8 oz.
and 150 mm 6" 1 3/4 oz. They dive to 14 and 20 ft. respectively.

 



"HRH"


"HSBL"
Yo-Zuri Crystal Minnow F976 3 1/2 inch, 1/2 ounce, Red Head $11.99
Yo-Zuri Crystal Minnow F977 4 3/8 inch Red Head $12.99
Yo-Zuri Crystal Minnow F978 5 1/2 inch Red Head $13.99
Yo-Zuri Crystal Minnow F982 5 1/4 inch Red Head- deep diver $19.99
Yo-Zuri Crystal Minnow F983 6 inch Red Head- deep diver $23.99
Yo-Zuri Crystal Minnow F976 3 1/2 inch, 1/2 ounce,Anchovy $11.99
Yo-Zuri Crystal Minnow F977 4 3/8 inch, 1/2 ounce,  Anchovy $12.99
Yo-Zuri Crystal Minnow F978 5 1/2 inch Anchovy $13.99
Yo-Zuri Crystal Minnow F982 5 1/4 inch Anchovy- deep diver $19.99
Yo-Zuri Crystal Minnow F983 6 inch Anchovy- deep diver $23.99


"HSB"


"HGM"
Yo-Zuri Crystal Minnow F976 3 1/2 inch, 1/2 ounce, Blue Runner $11.99
Yo-Zuri Crystal Minnow F977 4 3/8 inch Blue Runner $12.99
Yo-Zuri Crystal Minnow F978 5 1/2 inch Blue Runner $13.99
Yo-Zuri Crystal Minnow F982 5 1/4 inch Blue Runner- deep diver $19.99
Yo-Zuri Crystal Minnow F983 6 inch Blue Runner- deep diver $23.99
Yo-Zuri Crystal Minnow R976 3 5/8 inch Mackerel $11.99
Yo-Zuri Crystal Minnow R977 4 3/8 inch Mackerel $12.99
Yo-Zuri Crystal Minnow R978 5 1/2 inch Mackerel $13.99
Yo-Zuri Crystal Minnow R982 5 1/4 inch Mackerel- deep diver $19.99
Yo-Zuri Crystal Minnow R983 6 inch Mackerel- deep diver $23.99

 

Yo-Zuri 3d Hydro Squirt

The new Hydro Squirts incorporate all of YoZuri's best patented features including Wave Motion, their unique 3D Prism finish and the Color Change feature. Put these three patented technologies together and you have a very unique lure with fish catching appeal. They are also through wire constructed for dealing with harder fighting fish with serious drag applied. These new lures are effective as a casting lure or on the troll, taking a wide variety of gamefish. They use a new glow color, with durable skirts and a large squid eye with internal 3D prism lens. All 3D big game lures have an ultra violet Attack Point incorporated in the body. The lures are made from durable ABS materials, with very tough construction throughout.

 

 

 

Buy

Description Price
Yo-Zuri Sashimi 3D  Squirt R1069 CPBR $19.99
Yo-Zuri Sashimi 3D  Squirt R1069 CPPB $19.99
Yo-Zuri Sashimi 3D  Squirt R1069 CPPL $19.99
Yo-Zuri Sashimi 3D  Squirt R1069 CPHP $19.99

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Yo-Zuri Crystal 3D Slow Sinking Shrimp

The new shrimp lures from YoZuri are another interesting and innovative lure, sure to be favored by folks fishing the flats for redfish, and inshore or surf anglers for tarpon, bonefish and pretty much anything interested in eating these tasty crustaceans. The slow falling lure attains further depth given the diving bill, and it swims like a shrimp. There are two sizes, 2-3/4" and 3-1/2" weighing 1/4 and 7/16 oz respectively.

Buy

Description Price
YoZuri 3D Shrimp 2 3/4 inch HCPU F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch HCPU F988 $13.95
YoZuri 3D Shrimp 2 3/4 inch HP  F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch HP  F988 $13.95
YoZuri 3D Shrimp 2 3/4 inch HPB  F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch HPB  F988 $13.95
YoZuri 3D Shrimp 2 3/4 inch HRT  F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch HRT  F988 $13.95
YoZuri 3D Shrimp 2 3/4 inch LSAC Pink F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch LSAC Pink F988 $13.95

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Yo-Zuri Bonita
New Sashimi Update to a Long Time Producer

Yo-Zuri's Bonita lures have been a long running favorite for folks targeting wahoo on the long range boats as well as larger grade tuna. We've been waiting on the manufacturer to update their lure for some time, and they finally did so - in a big way. Yo-Zuri applied all their lure magic to the new Bonita, adding the Sashimi color changing finish, a louder rattle, better production materials (so they'll last through many more toothy critters like hungry wahoo). The finish also has a holographic quality, reflecting light better and drawing more attention as it swims through the water. The shape of these 210mm lures is a bit more refined than in the past and the weight distribution is in my estimation better, too. I think they'll track better than any previous generation Bonita, all of 'em since they're no longer made from compressed foam. They are a better product, and they are more expensive. At first the price scared off my excitement when I saw the first production samples. But, now after having them in my hands for a few days, I'm increasingly impressed with the lures. There's more to them than just the color changing thing. Frankly, while that's pretty trick, I'm hard pressed to think that's going to make a fish catching difference in a lure. But, the other things that are harder to see do make a difference, and that's what the lure designers at Yo-Zuri got very right in my estimation. These are the most expensive lures of their type on the market, and I think they're worth every penny paid. They will get you bit, they'll last longer, they are uncompromising and their use of lure technology goes beyond anything else on the market. If you are going on a long range trip and you intend to catch wahoo, grab one. Don't argue the price, just buy the darn thing.


F1057-CHOB - Orange & Black
also pictured above

F1057 - CHWH YoZuri call's it a wahoo,
but it reminds me of the old Ahi pattern, too - either way, darn nice! So, we'll split the difference: Ahi-Hoo!

Buy

Description Price
Yo-Zuri Sashimi Bonita 210 mm F1057 CHWH Ahi-Hoo (factory calls it a wahoo, reminds me of their ahi pattern, too) $59.99
Yo-Zuri Sashimi Bonita 210 mm F1057 CHOB Orange Black $59.99
Yo-Zuri Sashimi Bonita 210 mm F1057 CHDR Dorado $59.99
Yo-Zuri Sashimi Bonita 210 mm F1057 CHPB PurpleBlack $59.99
Yo-Zuri Sashimi Bonita 210 mm F1057 CHYT Yellowtail
(factory calls it yellowfin tuna but she sure looks more like a YT to me...)
$59.99
Yo-Zuri Sashimi Bonita 210 mm F1057 CHBM Blue Mack $59.99
Yo-Zuri Sashimi Bonita 210 mm F1057 CHFF Flying Fish $59.99

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Yo-zuri Surface Cruiser Lure

Looking for a larger size popper?  We've got you covered.  The Yo-Zuri Surface Bull GT is one large popper, with huge eyes and a large cupped head.  It's a full 7 2/3 inches in length, and weighs in at 3 1/2 ounces.  This is the popper to have with you when you travel to Panama looking for giant rooster fish!  Of course the lure is thru-wired, so it can hang with the big boys for which it's intended.  The Bull will take on tuna, rooster fish, and all sorts of fish that love munching on other gamefish. 

 

Buy Description Price
YoZuri F178 Surface Bull GT Purple and Black $24.99
YoZuri F178 Surface Bull GT Dorado $24.99
YoZuri F178 Surface Bull GT Mackerel $24.99
YoZuri F178 Surface Bull Orange and Purple $24.99
YoZuri F178 Surface Bull Tequila $24.99

 

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