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YO-ZURI LURES 2012
- Hard Bodies: trolling, jigging and casting lures

To order from this page just make your selections and click on the "Add to Cart" button or the  "Buy" link. If you run into difficulties please make use of our toll-free line and give us a call. Our phone numbers, fax and email addresses are posted  at the bottom of this page.  

Upon placing  your order you'll receive an immediate confirmation via email. You are not billed at that time. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final invoice reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. Orders over $100 are shipped FREE!* Orders less than $100 are billed for shipping. During the ordering process you can select expedited shipping if required. (Within the USA via UPS ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice).

Trolling and Casting Lures
     - Last year's products are posted on our Clearance page.

THE NEW LURES ARE JUST NOW ARRIVING, NOT ALL SIZES, NOT ALL PATTERNS, BUT EACH DAY MORE COME IN THE BARN... IF WE ARE OUT OF YOUR SELECTED MODEL, WE'LL SEND YOU BACK A NOTE WITHIN A DAY'S TIME AND PROVIDE AN ETA FOR THE MISSING ITEM.

For 2012 Yo-Zuri completely updated their lures, applying all their technology to the vast majority of their product line. These Japanese produced lures are the best Yo-Zuri has ever offered, and I have to also add they are priced as though this manufacturer is darn proud of 'em, too. Be prepared for that, but also recognize that these are some of the most innovative, highest quality and most effective lures ever produced. They are indeed expensive lures when compared to their previous years production, but they incorporate more innovative features. I guess the reasoning was pretty simple. They could produce another series of me-to lures, or shoot for the very best product they could build. They opted for the high end, the best. And, you see that across the board with the new line from Yo-Zuri, the hooks are not just good, they're excellent. The attention to detail is the best we have ever seen, even the small reflective aurora dot in the eyes appears so very accurate a representation of a fish's retina. These new lures are absolutely amazing pieces of fish catching technology. You'll also note, many of the lures feature Yo-Zuri's patented Sashimi color changing features. They really are the best lures built in terms of advancing fish catching technology, and they may indeed be well worth the money if they get you bit when other's won't. Time will tell that tale, but I've got to say, these are among the most innovative designs they or anyone have ever produced. I'm betting they are well worth fishing and a significant improvement over earlier designs.

 

Yo-Zuri Hydro Magnum

The Hydro Mag is earning lots of praises by anglers.  It's a newer, updated version of their older L-Jack series.  It's really a totally different lure, but it fills the same slot, with some advantages.  The lure's lip is plastic, it runs true, never gets out of tune. It's through wired so you'll have a serious strength advantage over other bolsa wood lures.  And, of course this lure is made from a high impact plastic, with super strong hooks and a tough, durable finish.  It's a quality lure, built for the long haul.  Over the past year this lure has been a staple of private boaters trying to drag deeper for tuna.  It produces, and it will take more than tuna and yellowtail.  It's a lure that will work well trolled, can be cast effectively, and will produce for you. The Hydro Mags are available in three sizes and several color patterns, as pictured. It's well worth owning a few of these lures.  Promise.

 

 

 

 

Sashimi 3D Minnow Description Price
Yo-Zuri R1066 CPBM 5 1/2" 1 3/4 oz Green Mack $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Green Mack $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Green Mack $24.99
Yo-Zuri R1066 CPBK 5 1/2" 1 3/4 oz Bunker $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Bunker $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Bunker $24.99
Yo-Zuri R1066 CPNI 5 1/2" 1 3/4 oz Sardine $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Sardine $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Sardine $24.99
Yo-Zuri R1066 CPDR 5 1/2" 1 3/4 oz Dorado $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Dorado $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Dorado $24.99
Yo-Zuri R1066 CPFF 5 1/2" 1 3/4 oz Flying Fish $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Flying Fish $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Flying Fish $24.99
Yo-Zuri R1066 CPBN 5 1/2" 1 3/4 oz Purple Mack $19.86
Yo-Zuri R1067 7" 3 1/3 oz Sinking Purple Mack $24.99
Yo-Zuri  Magnum Deep Diver R1073 7" 3 1/8 oz Purple Mack $24.99


 View Your Shopping Cart

 

Yo-Zuri NEW 3D Floating and Sinking Crystal Minnow

Awesome lures for anyone fishing inshore, with the strength to fish offshore species too. These lures are nothing short of brilliant in their construction quality and strength. Like the other new lures from YoZuri, our selection represents the best they make, the epitome of lure design. From their effective and responsive darting action on the retrieve, their holographic reflective sides, UV finish, to the durable ABS body. These lures were made to catch fish, lots of 'em. The hooks are sharper and stronger than any others used on a production lure, from any manufacturer. The lures incorporate a "Bleeding Ruby & UV Sapphire" balanced weight insert. Even the eyes themselves offer features not seen on any other lure. YoZuri could have made a less expensive lure, or they could put everything they know into building the best lures made. They opted for the later, and that's going to translate into more fish for you.

We stock three sizes of the shallow diving Floating/Diving lures:
3-1/2" 1/4 oz, 4-3/8" 1/2 oz, 5-1/2" 3/4 oz.

 



"HRH"


"HSBL"
Yo-Zuri Crystal Minnow F976 3 1/2 inch, 1/2 ounce, Red Head $11.99
Yo-Zuri Crystal Minnow F977 4 3/8 inch Red Head $12.99
Yo-Zuri Crystal Minnow F978 5 1/2 inch Red Head $13.99
Yo-Zuri Crystal Minnow F976 3 1/2 inch, 1/2 ounce,Anchovy $11.99
Yo-Zuri Crystal Minnow F977 4 3/8 inch, 1/2 ounce,  Anchovy $12.99
Yo-Zuri Crystal Minnow F978 5 1/2 inch Anchovy $13.99


"HSB"


"HGM"
Yo-Zuri Crystal Minnow F976 3 1/2 inch, 1/2 ounce, Blue Runner $11.99
Yo-Zuri Crystal Minnow F977 4 3/8 inch Anchovy $12.99
Yo-Zuri Crystal Minnow F978 5 1/2 inch Anchovy $13.99
Yo-Zuri Crystal Minnow R538 3 5/8 inch Mackerel $11.99
Yo-Zuri Crystal Minnow R539 4 3/8 inch Mackerel $12.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Mackerel $13.99

 

 

Yo-Zuri 3d Hydro Squirt

The new Hydro Squirts incorporate all of YoZuri's best patented features including Wave Motion, their unique 3D Prism finish and the Color Change feature. Put these three patented technologies together and you have a very unique lure with fish catching appeal. They are also through wire constructed for dealing with harder fighting fish with serious drag applied. These new lures are effective as a casting lure or on the troll, taking a wide variety of gamefish. They use a new glow color, with durable skirts and a large squid eye with internal 3D prism lens. All 3D big game lures have an ultra violet Attack Point incorporated in the body. The lures are made from durable ABS materials, with very tough construction throughout.

 

 

 

Buy

Description Price
Yo-Zuri Sashimi 3D  Squirt R1069 CPBR $19.99
Yo-Zuri Sashimi 3D  Squirt R1069 CPPB $19.99
Yo-Zuri Sashimi 3D  Squirt R1069 CPPL $19.99
Yo-Zuri Sashimi 3D  Squirt R1069 CPHP $19.99

View Your Shopping Cart

Yo-Zuri Crystal 3D Slow Sinking Shrimp

The new shrimp lures from YoZuri are another interesting and innovative lure, sure to be favored by folks fishing the flats for redfish, and inshore or surf anglers for tarpon, bonefish and pretty much anything interested in eating these tasty crustaceans. The slow falling lure attains further depth given the diving bill, and it swims like a shrimp. There are two sizes, 2-3/4" and 3-1/2" weighing 1/4 and 7/16 oz respectively.

Buy

Description Price
YoZuri 3D Shrimp 2 3/4 inch HCPU F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch HCPU F988 $13.95
YoZuri 3D Shrimp 2 3/4 inch HP  F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch HP  F988 $13.95
YoZuri 3D Shrimp 2 3/4 inch HPB  F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch HPB  F988 $13.95
YoZuri 3D Shrimp 2 3/4 inch HRT  F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch HRT  F988 $13.95
YoZuri 3D Shrimp 2 3/4 inch LSAC Pink F987 $12.95
YoZuri 3D Shrimp 3 1/2 inch LSAC Pink F988 $13.95

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Yo-zuri Surface Cruiser Lure

Looking for a larger size popper?  We've got you covered.  The Yo-Zuri Surface Bull GT is one large popper, with huge eyes and a large cupped head.  It's a full 7 2/3 inches in length, and weighs in at 3 1/2 ounces.  This is the popper to have with you when you travel to Panama looking for giant rooster fish!  Of course the lure is thru-wired, so it can hang with the big boys for which it's intended.  The Bull will take on tuna, rooster fish, and all sorts of fish that love munching on other gamefish. 

 

Buy Description Price
YoZuri F178 Surface Bull GT Purple and Black $24.99
YoZuri F178 Surface Bull GT Dorado $24.99
YoZuri F178 Surface Bull GT Mackerel $24.99
YoZuri F178 Surface Bull Orange and Purple $24.99
YoZuri F178 Surface Bull Tequila $24.99

 

Yo-Zuri Bonita Lure

If you're a long range fan you know this lure's value for bringing in the big boys. It's standard gear for wahoo, but don't think that's all. This hard bodied, deep running lure will also bring in hard strikes from aggressive feeders like mako sharks, tuna and yes, marlin. 

 The lure is rigged for the big ones. Yo-Zuri's Bonita trolling lures are a standard for both tuna and wahoo.  They troll very true, and at high speed. There's a size suitable to most gamefish, from under 6" in length to over 10 inches!  The great finishes found on these lures are just what you'd expect from this high quality Japanese manufacturer. 

Lessons from 2000's great local season.  Towards the end of the season we had a great body of yellowfin locally. They would not bite surface lures, frustrating us a lot.  They'd take bait, boil on it.  They'd not take standard trolled lures like the Magnums or Rapalas.  They did take the Bonita's with gusto.

All lures are of a sinking design, all rigged with tandem single hooks on heavy duty swivels.
260 mm 10 3/8" 16 1/4 oz - Yo-Zuri discontinued production on this size. Check Braid & StrikePro for alternative products.
210 mm 8 3/8" 10 oz
170 mm 6 5/8 " 4 1/2 oz
140 mm 5 5/8" 2 3/4 oz - Yo-Zuri discontinued production on this size. Check Braid & StrikePro for alternative products.

 

Buy

Description Price


Blue Mackerel
Yo-Zuri Bonita 170 mm F52 W24 Blue Mack $26.99
Yo-Zuri Bonita 210 mm F53 W24 Blue Mack $31.88


Ahi
Yo-Zuri Bonita 170 mm Ahi $26.99
Yo-Zuri Bonita 210 mm Ahi $31.88

Dorardo
Yo-Zuri Bonita 170 mm Dorado $26.99
Yo-Zuri Bonita 210 mm Dorado $31.88

Ninja
Yo-Zuri Bonita 170 mm PM Ninja $26.99
Yo-Zuri Bonita 210 mm PM Ninja $31.88


Tony the Tiger
Yo-Zuri Bonita 170 mm LP Tony the Tiger $26.99
Yo-Zuri Bonita 210 mm LP Tony the Tiger $31.88


Purple/Black
Yo-Zuri Bonita 170 mm Purple Black $26.99
Yo-Zuri Bonita 210 mm Purple Black $31.88

Orange/Black
Yo-Zuri Bonita 170 mm LP Orange Black $26.99
Yo-Zuri Bonita 210 mm LP Orange Black $31.88

 

View Your Shopping Cart

yonewhydrotigerbig.jpg (7017 bytes)

 

YoZuri Hydro Tiger Popper

Standard Popper - floating: 3 5/8" lure 5/8oz @ $10.86, 4 3/4" 1 1/2oz @ $11.99 
The Hydro Tiger features a full stainless steel internal harness and its tough enough for any and all saltwater fishing. With its surface popping/splashing, or darting/swimming actions, the Yo-Zuri Hydro Tiger is the answer to every fisherman's prayer. The lure is a floater, with a cupped head to really produce some bubbles. We've expanded our offering of this quality lure, more sizes, more patterns, more good fishing!

 

 

 

Buy Description Price
YoZuri Popper Sardine $10.86
YoZuri Popper Sardine - large $11.99
YoZuri Popper Blue Mackerel - small $10.86
YoZuri Popper Blue Mackerel - large $11.99
YoZuri Popper Green Mackerel - small $10.86
YoZuri Popper Green Mackerel - large $11.99
YoZuri Popper Purple Mackerel - small $10.86
YoZuri Popper Purple Mackerel - large $11.99
picture coming soon... YoZuri Popper Dorado   - small $10.86
YoZuri Popper Dorado   - large $11.99

 

 


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