Yo-Zuri

100% Fluorocarbon leader material Proprietary formula extruded in our own private factory The “original” disappearing pink leader World record hol...

Shallow Diver Weight Transfer System 2 3/4″ Dives 2-4 feet 4″ Dives 3-5 feet Yo-Zuri is proud to announce an exciting new addition to the 3D In...

The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our paten...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

Larger head design for better action Better casting distance than other poppers 3X split rings & hooks These are a newer addition to the Yo-Z...

This unique lure can be trolled up to 15 knots, casted and retrieve or fished vertically in open water for a variety of saltwater game fish. The vi...

This new minnow style bait has been designed to cast long distances and perform well even under the harshest of conditions. The all new Weight Tran...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait ...

New from Yo-Zuri, these little topwater baits are easy to cast and get bit well. Over this last summer we saw a ton of usage of smaller artificial ...

This sinking minnow was specifically designed for distance casting, equipped with Yo-Zuri's magnetic bullet weight transfer system these can be tos...