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YO-ZURI LURES
- Hard Bodies: trolling
and casting lures

To order from this page just make your selections and click on the "Add to Cart" button or the  "Buy" link. If you run into difficulties please make use of our toll-free line and give us a call. Our phone numbers, fax and email addresses are posted  at the bottom of this page.  

Orders over $150 are shipped FREE!* Orders less than $150 are billed for shipping. Upon placing your order you'll receive an immediate confirmation via email. You are not billed at that time, the confirming email may not reflect oversize or overweight charges or other issues requiring direct contact. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final  invoice (pdf doc) reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. During the ordering process you can select expedited shipping if required. The Free Shipping offer applies to ONE standard size/weight box going to ONE address. Orders requiring more than one box will have additional shipping fees for the second box. (Within the USA we usually ship via Federal Express ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice). Hawaii and Alaska shipping will be accomplished using USPS Priority service, and our standard shipping cost policy will apply unless the item ordered does not fit in their standard size boxes. If additional shipping fees are required we will contact you.)

Yo-Zuri Bull Pop - Surface Popper

The Bull Pop has been one of Yo-Zuri's most successful lure designs for offshore anglers targeting tuna and other species. The product has gone through some changes over the years, with the Sashimi Popper being the previous, quite expensive, series. At ICAST Yo-Zuri announced that they were getting back to more popular priced lures. Some of the features which added expense were to be scaled back - first among those was the "color change technology" type effect where the lure had one color when looked at from one direction and another from the opposite direction. Nice to play with, but in reality I doubt that the hungry gamefish gave a toot and never would take time to inspect the lure from two different directions. The feature as offered simply added cost, and in the case of the Bonita some anglers felt that the ribbed nature of the color change effect might work against the lure with wahoo - the slicker lure surface aids in allowing a lure to slide through the fish's mouth and gain a hookset. (That was not the case, the lures got bit well and hooksets were not negatively effected.)

Yo-Zuri's Bull Pop lures are available in two sizes, R1154 at six inches (150mm), 2 1/2 ounces (70 grams) and R1155 at eight inches (200mm) and 5 ounce weight (140 gm). The lures still feature stainless steel thru wire construction, makes use of 3X trebles, extra large eyes and retain a bit of the color change technology - but only on the top surface of the lure. A major improvement over the previous design is cost. The previous generation lure was, shall we say a tad too expensive. Now they are quite a bit more realistic in their pricing. The new lures run $29.99 and $19.99.

Buy

Description Price
Yo-Zuri Bull Pop 150mm R1154 CIW Sardine $19.99
Yo-Zuri Bull Pop 200mm R1155 CIW Sardine $29.99
Yo-Zuri Bull Pop 150mm R1154 CRH Red Head $19.99
Yo-Zuri Bull Pop 200mm R1155 CRH Red Head $29.99
Yo-Zuri Bull Pop 150mm R1154 CHB Halo Blue $19.99
Yo-Zuri Bull Pop 200mm R1155 CHB Halo Blue $29.99
Yo-Zuri Bull Pop 150mm R1154 CHBL Black $19.99
Yo-Zuri Bull Pop 200mm R1155 CHBL Black $29.99
Yo-Zuri Bull Pop 150mm R1154 CDR Dorado $19.99
Yo-Zuri Bull Pop 200mm R1155 CDR Dorado $29.99
Yo-Zuri Bull Pop 150mm R1154 CM Mackerel $19.99
Yo-Zuri Bull Pop 200mm R1155 CM Mackerel $29.99
Yo-Zuri Bull Pop 150mm R1154 CFF Flying Fish $19.99
Yo-Zuri Bull Pop 200mm R1155 CFF Flying Fish $29.99
Yo-Zuri Bull Pop 150mm R1154 CGHB Ghost Black $19.99
Yo-Zuri Bull Pop 200mm R1155 CGHB Ghost Black $29.99
Yo-Zuri Bull Pop 150mm R1154 CPYP Tequila Sunrise $19.99
Yo-Zuri Bull Pop 200mm R1155 CPYP Tequila Sunrise $29.99

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Yo-Zuri Surface Cruiser
- Floating Surface Lure

The Surface Cruiser for 2015 and beyond is an update on a long time favored lure in the "pencil popper" style. It can be fished with a stop and pop, walk the dog or skipping action on a fast retrieve. Yo-Zuri has perfected their weight for long distance casting.  These durable lures will catch a wide range of gamefish like tuna and dorado, but are also excellent on roosterfish, striped bass, bluefish, jack crevalle and others. The new lures make use of the color change technology, but does so to a lesser extent than the previous generation. The body material is a significant upgrade over previous generation lures, thru wire constructed with 3X hooks. Now they are quite a bit more realistic in their pricing. Two sizes, R1172 is 6" 150mm, 1 5/8 oz or 45 gm. The R1173 is 7 1/2 inches 190mm and weighs 3 ounces or 85 gms. The new lures run $19.99 and $17.99.

 

Buy

Description Price
Yo-Zuri Surface Cruiser R1172 CIW Sardine $17.99
Yo-Zuri Surface Cruiser R1173 CIW Sardine $19.99
Yo-Zuri Surface Cruiser R1172 CRH Red Head $17.99
Yo-Zuri Surface Cruiser R1173  CRH Red Head $19.99
Yo-Zuri Surface Cruiser R1172 CHB Halo Blue $17.99
Yo-Zuri Surface Cruiser R1173  CHB Halo Blue $19.99
Yo-Zuri Surface Cruiser R1172 CCHB Black $17.99
Yo-Zuri Surface Cruiser R1173  CCHB Black $19.99
CPYP Yo-Zuri Surface Cruiser R1172 CDR Dorado $17.99
Yo-Zuri Surface Cruiser R1173  CDR Dorado $19.99
Yo-Zuri Surface Cruiser R1172 CM Mackerel $17.99
Yo-Zuri Surface Cruiser R1173  CM Mackerel $19.99
Yo-Zuri Surface Cruiser R1172 CFF Flying Fish $17.99
Yo-Zuri Surface Cruiser R1173  CFF Flying Fish $19.99
Yo-Zuri Surface Cruiser R1172 CHBL Ghost Black $17.99
Yo-Zuri Surface Cruiser R1173  CHBL Ghost Black $19.99
Yo-Zuri Surface Cruiser R1172 CPYP Tequila Sunrise $17.99
Yo-Zuri Surface Cruiser R1173 CPYP Tequila Sunrise $19.99

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Yo-Zuri Sashimi Bonita

Yo-Zuri's Bonita lures have had some changes over the years, all positive steps in the lure's development. The current series posted here now represents their best efforts, and recognizes that pricing is an important consideration just as is the build quality, rigging and overall construction of lures like this. Knowing that the target species is wahoo, a fish with an incredible bite and razor sharp teeth, Yo-Zuri improved the materials used several years back. The new material is harder than most such lures  (Power Body). In the past Bonitas and Marauders were made with compressed foam which was prone to degradation with use. These lures are thru wired for strength and security, and they feature ball bearing stainless steel swivels to the hooks - which are also flat forged stainless steel. The color change technology which Yo-Zuri introduced in 1212 is maintained, only for the top of the lure. That feature has no real world appeal to fish in my humble estimation, but it's trick to see. That was a huge talking point with the prior generation, now it's downplayed - and that makes some sense since I've never noticed a wahoo approach the bait at 10 knots from two different directions before making it's mind up about eating a bait or lure. There was little if any benefit from the feature other than adding cost, so it's basically gone. Additionally, the ribbing which had to be incorporated made the lure's body rough, not smooth. For best hooksets some feel that the more slippery body allowed the lure to slide through the 'hoo's mouth allowing for a better hook up rate. I'd tend to agree with that thinking. Rigging is done correctly, with quality components, material used for the lure's body is also top notch. And, for the new lures, pricing is far more aggressive with costs of $29-39 rather than $55! The 2016 Bonita lures are just what we like to see, nice quality, good materials, and they are very well priced.

Comment: in 2015 one of the better skippers of Long Range boats, Roy Rose of the RP, noted that Braid Marauders were failing and were no longer thru-wired. This is critical for lures intended for larger grade fish. Braid Marauders used to own the LR trolling spots, now the Bonita increasingly dominates this position (...as has now been found out by guys who fished Halco poppers for the big bluefin we've had off our coast this year. No thru-wire = no caught fish, just heartbreak. This is the reason we did not offer the Halco popper over the past few years. The lure is of a good design but lacks a key and necessary feature for our kind of fishing. This failure may be why there haven't been too many Marauders available from Braid for the past year +. The Bonita now owns the long range wahoo trolling positions. They are durable, well rigged, the hooks won't fall out..., they track straight as a nail and hold their position in the spread, and they do get bit. If you own an old Braid, fish it and have confidence. Once you loose those, as I did a year ago, replace with the Bontia. You will be impressed with how much better the newer designed lures really are these days.  

 

 

Buy

Description Price
Yo-Zuri Bonita 170 mm F1157 CWH Ahi-Hoo $29.99
Yo-Zuri Bonita 210 mm F1158 CWH Ahi-Hoo $39.99
Yo-Zuri Bonita 170 mm F1157 COB Orange Black $29.99
Yo-Zuri Bonita 210 mm F1158 COB Orange Black $39.99
Yo-Zuri Bonita 170 mm F1157 CDR Dorado $29.99
Yo-Zuri Bonita 210 mm F1158 CDR Dorado $39.99
Yo-Zuri Bonita 170 mm F1157 CPB PurpleBlack $29.99
Yo-Zuri Bonita 210 mm F1158 CPB PurpleBlack $39.99
Yo-Zuri Bonita 170 mm F1157 CRB Red & Black $29.99
Yo-Zuri Bonita 210 mm F1158 CRB  Red & Black $39.99
Yo-Zuri Bonita 170 mm F1157 CBM Blue Mack $29.99
Yo-Zuri Bonita 210 mm F1158 CBM Blue Mack $39.99
Yo-Zuri Bonita 170 mm F1157 CFF Flying Fish $29.99
Yo-Zuri Bonita 210 mm F1158 CFF Flying Fish $39.99

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Fish these lures on a trolling harness...

Buy Description Price

StrikeMaster Harnesses

StrikeMaster Trolling Harness 175 pound test 36 inches

$7.49

StrikeMaster Trolling Harness 275 pound test 36 inches

$7.49

StrikeMaster Trolling Harness 400 pound test 36 inches

$7.99


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Orders over $150 are shipped FREE!* Orders less than $150 are billed for shipping. Upon placing your order you'll receive an immediate confirmation via email. You are not billed at that time, the confirming email may not reflect oversize or overweight charges or other issues requiring direct contact. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final  invoice (pdf doc) reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. During the ordering process you can select expedited shipping if required. (Within the USA we usually ship via Federal Express ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice). Hawaii and Alaska shipping will be accomplished using USPS Priority service, and our standard shipping cost policy will apply unless the item ordered does not fit in their standard size boxes. If additional shipping fees are required we will contact you.)

 

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