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ProFishCo
Tournament Quality
Lures
(formally Area Rule)

To order from this page just make your selections and click on the "Add to Cart" button or the  "Buy" link. If you run into difficulties please make use of our toll-free line and give us a call. Our phone numbers, fax and email addresses are posted  at the bottom of this page.  

Upon placing  your order you'll receive an immediate confirmation via email. You are not billed at that time. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final invoice reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. Orders over $100 are shipped FREE!* Orders less than $100 are billed $10.00 for shipping. During the ordering process you can select expedited shipping if required. (Within the USA via UPS ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice).

ProFishCo. Power Jigs!
They Flutter like a Butterfly,
& Sting like a Bee!

SADLY PROFISHCO IS GOING OUT OF BUSINESS, WHAT'S POSTED IS ALL THAT'S AVAILABLE...
GET 'EM WHILE YOU CAN

Here's a great line of jigs for deep water fishermen. ProFishCo. makes some great stuff, like the fast running Area Rule marlin lures, Bugs, Fliers, rigging gear... They've introduced a much desired new product, Power Jigs. You might have seen a somewhat similar product from a major (nameless) Japanese reel manufacturer, for $20-30! We've been offering some similar jigs from River 2 Sea for a whole lot less (Knife Jigs and Sea Rock Jigs). The new jigs from ProFishCo. offer a wonderful finish, and similar deepwater advantages as the other offerings. But, they also have a couple innovations and changes in design that make them very desirable. They are tail heavy, a moderately  slim iron, with a flatter surface for greater flutter. They'll drop fast, attaining good depth quickly. You can also introduce a slight bend in the jig to enhance this fluttering, too. They feature both split and solid rings, pre-installed at the factory. So, rigging up and fishing is darn easy.

 

These gorgeous lures are available in three sizes, 100, 150 and 200 gram (3, 5, and 7 ounce) and four flavors. Two great mackerel patterns, a pink and white and a red-head, are all the colors offered, and probably all the colors you'll ever need for a wide range of gamefish and conditions. They all feature a nice prolonged-acting, luminous belly (or body on the red-head). The multi-layer finish, durable painting, holographic scale effect... it all adds up to an immensely eatable morsel for most predatory fish.

ProFishCo offers some excellent hooks for these lures. The Assist Stinger Hook rigs feature micro-sharp Mustad FORGED and TEMPERED Chemically Sharpened points. They are dangerously sharp. They're also some of the best hooks made for this application. There are two lengths offered, a short (about an inch) and a mid-length cable (about 2 inches long). The hooks are well attached to their soft and super strong cable (they test out from 140# to 180# of pressure before failure). The hooks will not fall out of their rigging nor will the loop break-off.

We're often asked, "Which color works best?" In this case, I think I can answer all of 'em. They all have their place. Personally, I'd be most inclined to fish the pink and the red-head if I were heading to deeper water, say 300 feet or deeper. For yellowtail jigging, deep or shallow, I've always been a fan of blues and greens. So, the mack patterns attract me for kelp paddy fishing, shallower structure fishing and open water jigging.

New Lower Pricing!!! With increased production comes lower costs. ProFish Co.'s success with these new lures has resulted in better economies of scale. Prices have dropped by $5-8 on these very effective lures. ENJOY! Also, at ICAST '06 the manufacturer announced several new sizes which we'll see in upcoming months. There will be both heavier and lighter jigs offered by January '07.

 

Buy Description Price
sold out ProFishCo PJ 100gm Blue Mack $9.99
ProFishCo PJ 150gm Blue Mack $10.99
ProFishCo PJ 200gm Blue Mack $12.99
ProFishCo PJ 100gm Green Mack $9.99
ProFishCo PJ 150gm Green Mack $10.99
ProFishCo PJ 200gm Green Mack $12.99
ProFishCo PJ 100gm Red Head $9.99
ProFishCo PJ 150gm Red Head $10.99
ProFishCo PJ 200gm Red Head $12.99
ProFishCo PJ 100gm Pink $9.99
ProFishCo PJ 150gm Pink $10.99
ProFishCo PJ 200gm Pink $12.99
Buy Hook Description Price
ProFishCo Stinger PJS-4 4/0 short $6.99
ProFishCo Stinger PJS-5 5/0 short $6.99
ProFishCo Stinger PJS-6 6/0 short $6.99
ProFishCo Stinger PJS-7 7/0 short $6.99
ProFishCo Stinger PJM-4 4/0 mid length $6.99
ProFishCo Stinger PJM-5 5/0 mid length $6.99
ProFishCo Stinger PJM-6 6/0 mid length $6.99
ProFishCo Stinger PJM-7 7/0 mid length $6.99


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ProFish Co.

ProFish Co. (the owners of Area Rule) have really expanded their offerings over the past year. They have just introduced a new hair jig that's sure to please inshore and offshore fishermen. Their 100% natural premium quality bucktail skirt "breathes" when jigged. They use the exclusive FISHSKIN skirt material that reflects light in the spectrum fish see best, and they GLOW due to both the head's belly strip and fins! They feature BIG reflective eyes and are painted in chip resistant epoxy coating. They are well balanced for a realistic presentation and swimming action. They also use super sharp oversized premium quality hooks from Mustad. These are a premium jig, very well made and they're available in sizes for all species of gamefish, from 1/4 ounce up to a big 4 ounces! So, you can fish them on your light or heavy gear, inshore or for deep drops for the big ones.

 

 

 

 

Buy Description Price
ProFishCo Jig 1/4 oz white $2.49
ProFishCo Jig 3/8 oz white $2.49
ProFishCo Jig 1/2 oz white $2.79
ProFishCo Jig 3/4oz white $2.79
ProFishCo Jig 1 oz white $2.99
ProFishCo Jig 1 1/2 oz white $3.49
ProFishCo Jig 2 oz white $3.79
ProFishCo Jig 3 oz white $4.59
ProFishCo Jig 4 oz white $4.99
ProFishCo Jig 1/4 oz red $2.49
ProFishCo Jig 3/8 oz red $2.49
ProFishCo Jig 1/2 oz red $2.79
ProFishCo Jig 3/4oz red $2.79
ProFishCo Jig 1 oz red $2.99
ProFishCo Jig 1 1/2 oz red $3.49
ProFishCo Jig 2 oz red $3.79
ProFishCo Jig 3 oz red $4.59
ProFishCo Jig 4 oz red $4.99
ProFishCo Jig 1/4 oz 'chovie $2.49
ProFishCo Jig 3/8 oz 'chovie $2.49
ProFishCo Jig 1/2 oz 'chovie $2.79
ProFishCo Jig 3/4oz 'chovie $2.79
ProFishCo Jig 1 oz 'chovie $2.99
ProFishCo Jig 1 1/2 oz 'chovie $3.49
ProFishCo Jig 2 oz 'chovie $3.79
ProFishCo Jig 3 oz 'chovie $4.59
ProFishCo Jig 4 oz 'chovie $4.99
ProFishCo Jig 1/4 oz sardine $2.49
ProFishCo Jig 3/8 oz sardine $2.49
ProFishCo Jig 1/2 oz sardine $2.79
ProFishCo Jig 3/4oz sardine $2.79
ProFishCo Jig 1 oz sardine $2.99
ProFishCo Jig 1 1/2 oz sardine $3.49
ProFishCo Jig 2 oz sardine $3.79
ProFishCo Jig 3 oz sardine $4.59
ProFishCo Jig 4 oz sardine $4.99
ProFishCo Jig 1/4 oz chartreuse $2.49
ProFishCo Jig 3/8 oz chartreuse $2.49
ProFishCo Jig 1/2 oz chartreuse $2.79
ProFishCo Jig 3/4oz chartreuse $2.79
ProFishCo Jig 1 oz chartreuse $2.99
ProFishCo Jig 1 1/2 oz chartreuse $3.49
ProFishCo Jig 2 oz chartreuse $3.79
ProFishCo Jig 3 oz chartreuse $4.59
ProFishCo Jig 4 oz chartreuse $4.99
ProFishCo Jig 1/4 oz yellow $2.49
ProFishCo Jig 3/8 oz yellow $2.49
ProFishCo Jig 1/2 oz yellow $2.79
ProFishCo Jig 3/4oz yellow $2.79
ProFishCo Jig 1 oz yellow $2.99
ProFishCo Jig 1 1/2 oz yellow $3.49
ProFishCo Jig 2 oz yellow $3.79
ProFishCo Jig 3 oz yellow $4.59
ProFishCo Jig 4 oz yellow $4.99

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Any questions?
Please e-mail us, click on the image-button link below or give us a call:

Internet
Sales & Service

Order Processing
& Shipping

Office Hours:
8AM-5PM
Monday-Friday

(office closed on major holidays and weekends)

Staff: Mark, Leeana, Paul, Nadiya & Tom

Phone Toll Free
1-877-424-2751
1-714-840-4500
fax: 714-846-0032

Mailing Address:
CharkBait Sportfishing
16561 Bolsa Chica St. #105
Huntington Beach, CA 92649
Please also use this address for sending reels for service.

If you are trying to reach us after 5pm weekdays or weekends, our Huntington Beach shop staff can assist. *
1-800-823-4243*
 

Please note: We're closed major holidays, both our offices and our shops.
New Years, Easter, Memorial Day, Veteran's Day, Independence Day, Labor Day, Thanksgiving & Christmas.

 

ONLINE SALES & SERVICE CONTACTS
Click on one of the characters below to email us.

Retail Shops

Open 7 days a week

Huntington Beach
CharkBait Store

Winter Hours

Monday  9AM-5PM
Tuesday-Friday 9AM-6PM
Saturday 10AM-6PM
Sunday 10am-5pm

Huntington National
Shopping Center
16561 Bolsa Chica St. #105
Huntington Beach, CA 92649
1-714-846-6452

Staff: Manager
 John Hazlett,
Beta - Asst.Mgr.,
Blake
& Sergey
Virtual Visit Video
Store Map

-----------------------

San Diego
CharkBait Store
Winter Hours
Monday  10AM-5PM
Tuesday-Friday 9AM-6PM
Saturday 9AM-6PM
Sunday 10am-5pm


Midway Village
Shopping Center

3166 Midway Dr. #101
San Diego, CA 92110
1-619-224-1112

Staff: Manager
Mike Eslinger
 Erik Asst.Mgr.,
Megan, Colin
& Zeke
Virtual Visit Video
Store Map

 

Product Info&Sales

Mark
Product Advice & Technical Assistance

(owner/operator)
(Mon-Fri)

Offshore Private Boating & Long Range
Technical Sales

John
Technical Help

(Wed-Sun)

Inshore, Offshore, Long Range
Private Boating

Beta
Local Fishing Assistance

(off Wed. & Sunday)

Inshore & Offshore  Private Boating
 Expertise
Customer
Support


Paul
Order Status & Shipping
(Mon-Fri)

Inshore, Mid Range Offshore
Customer Support

Leeana

Invoicing
& Billing Questions

(Mon-Fri)

Gets seasick, never fishes, but she's a wiz at 'puters & IPhones...
(world record holder for Angry Bird game)
Customer Support

Tom
Shipping & Tracking

(Mon-Fri)

Inshore Private Boating & Long Range

skype us @ CharkBait-USA 

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Skype noi. Trasmetta il email per informazioni di contatto ed al contatto di programma.

Skype私達。連絡先情報のためのそしてスケジュールの接触への電子メールを送りなさい。

Skype nosotros. Envíe el email para la información de contacto y al contacto del horario.

As a means to reduce spam, we change the above incoming email addresses regularly. 
Please don't bother adding them to your address book.  
We do apologize for any inconvenience this policy creates. But, it's the only way we've found to post an email address on-line and not receive so many solicitations from some family member of a deceased "Nigerian" leader trying to move great sums of $ out of the country...

Thanks for visiting and supporting...
CharkBait! Internet Sportfishing


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City of Huntington Beach Business License: A179880, A207574

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Infringement upon our legal rights to exclusivity of use will be vigorously prosecuted. That's a promise.

CharkBait makes no guarantee on merchandise, product safety or suitability beyond those claims offered by the respective manufacturers. We only offer products that we believe in. CharkBait maintains a significant inventory of the products we represent, that saves shipping time for our clients, and proves our belief in the products we represent. We stock the gear we sell, we don't depend upon a third party to handle your order.  Your order with CharkBait is given personal attention. 

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