Sportfishing Supplies


Visit Our Digs!

We've had the shop open now for about six ten years, and the Internet part of the business for over thirteen!  How time flies!!!  I doubt you'll find many tackle stores with such a wide selection, and such such a, well, shall we say intimate environment.  If you are just getting acquainted with us, please stop by the shop as well as visit the website.  We make it a point to be competitive with our pricing, and our commitment to personal service is a source of pride you'll not find duplicated elsewhere. Pictured right, our shop's grand opening in 2001.

In 2007 we opened a new warehouse facility in Huntington Beach. From there we operate the internet portion of our business, shipping, receiving, offices and administration. What began as a little one-man-operation has grown, and we sincerely thank you. We now have 10 dedicated people employed with CharkBait, each loves to fish and each is a keeper in my book.


We run a limited number of charter trips each year.  We also sponsor a few private boater events through the season.  You'll catch information about these opportunities on the site or our shop.   (Pictured left, Tom, the Rube, Beth and Chark from the Fred Hall Show in Long Beach 2003)

Pictured right, our staff from the 2008 Fred Hall Show (Mark, Tom, Matt, Leeana, Aret, Ross, Jeff, Max and Mark Hoffman - missing in action: the Rube, Aaron and... what's-his-name...).


Store Location: 
CharkBait! Sportfishing Supplies
16561 Bolsa Chica St., suite 105 
Huntington Beach, CA 92649  
(We're located between Warner and Heil, on Bolsa Chica, next to Hollywood Video
Map Below, For the directionally challenged break out the GPS and try:  N33.43.272', W118.02.532') 



And, a bit of news... We celebrated the opening of our New San Diego shop June 2010, and the turnout was fantastic. I'd like to thank all the folks that took time to wait at our door, some as early as 7AM to be among the first in line. I'd also like to thank our valued manufacturers who's support help make the event something special. Penn, Accurate, Avet, Seaguar, Catchy Tackle, Calstar, Okuma and the folks at Leadmasters all donated gear for our raffles which helped put smiles on folks faces. 

The new shop is located at the Midway Village Shopping Center, 1 1/2 blocks north of Rosecrans on Midway Drive.

The Crew: Vince, Mark, John, Jeff and Mike

Here's our very first customer at our San Diego shop, fishing legend Peter Pakula.
Yep, Peter was kind enough to drop by and properly give the shop an Aussie Christening (He dumped a beer on the owner's head...? Well, he said it was an Aussie tradition...)


Hours of Operation:
Winter Hours
Tuesday-Friday 10AM-6PM
Saturday 9AM-5PM
Sunday 9AM-5PM

SUMMER SCHEDULE June through September
Monday 9am-5pm
Tuesday-Friday 9AM-7PM
Saturday 9AM-5PM
Sunday 9AM-5PM

Holidays - Shop Closed
New Years Day
Memorial Day
July 4th Independence Day
Labor Day

I think you'll find the pricing at the shop to be most "user friendly."

-Great Stuff,
Mark (da Chark) Smith



If you'd like to visit the shop, please drop on by.  For our guests from out of the area, you can visit the virtual tour of our operation.


Click on the map for directions...


Tom checking out a reel that once belonged to and was fished by Zane Gray, a nifty thumb braked caster.


...and the Chark yacking on the phone and messing with the 'puter.





Any questions?
Please e-mail us, click on the image-button link below or give us a call:

Sales & Service

Click on one of the characters below to email us.

Retail Shops

Office Hours:

(office closed on major holidays and weekends)

Product Information,
Order Processing
& Shipping

Staff: Mark, Nadiya & Sergey

Phone Toll Free
Mailing Address:
CharkBait Sportfishing
16561 Bolsa Chica St. #105
Huntington Beach, CA 92649

If you are trying to reach us after 5pm weekdays or weekends, our Huntington Beach shop staff can assist. *

Please note: We're closed major holidays, both our offices and our shops.
New Years, Independence Day,  Labor Day, Thanksgiving & Christmas. We reserve the right to take off early if there's a great local bite...

On-Line Operations, Policies, Practices & Shipping


Product Info&Sales

Product Advice
& Technical Assistance


Offshore Private Boating & Long Range
Surf & Private


Inshore, Surf, Offshore  Private Boating
& Central America


Local Inshore & Surf

Shipping & Tracking

(Shipping Dept.)

Local & Long Range
Mark's #1 Son


& Billing Questions

Mark's Boss

Likes to fish, Long Range, Central America, Texas Freshwater, splits time as a mom, Mark's wife..

skype us @ CharkBait-USA 

Skypen wir. Senden Sie uns ein eMail mit Ihren Kontaktinformationen und zur zeitlichen Planung der Kontaktaufnahme.

Skype мы. Пошлите электронную почту для данных по контакта и к контакту план-графика.

Skype nous.
La Marque de Courrier électronique pour notre compte appelle et programmer le temps.

Skype εμείς. Στείλετε το ηλεκτρονικό ταχυδρομείο για τα στοιχεία επαφής και στην επαφή προγράμματος.

Skype noi. Trasmetta il email per informazioni di contatto ed al contatto di programma.


Skype nosotros. Envíe el email para la información de contacto y al contacto del horario.

Orders over $150 are shipped FREE!* Orders less than $150 are billed for shipping. Upon placing your order you'll receive an immediate confirmation via email. You are not billed at that time, the confirming email may not reflect oversize or overweight charges or other issues requiring direct contact. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final  invoice (pdf doc) reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. During the ordering process you can select expedited shipping if required. (Within the USA we usually ship via Federal Express ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice). Hawaii and Alaska shipping will be accomplished using USPS Priority service, and our standard shipping cost policy will apply unless the item ordered does not fit in their standard size boxes. If additional shipping fees are required we will contact you.)

   WARNING:  The products offered on our website can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to

Huntington Beach

Open 5 Days a Week
Tuesday thru Thursday
Friday 10AM-6PM
Closed Sunday & Monday
Huntington National
Shopping Center
16561 Bolsa Chica St. #105
Huntington Beach, CA 92649

Blake, David & Sergey
Store Map
Tour our shop
click link above
San Diego

Open 5 Days a Week
Tuesday thru Thursday
Friday 10AM-6PM
Closed Sunday & Monday

Midway Village
Shopping Center

3166 Midway Dr. #101
San Diego, CA 92110

 Jeff - Asst Mgr, Megan, & Mike

Store Map
Tour our shop
click link above

Visit us on our YouTube channel: CharkBaitUSA


Thanks for visiting and supporting...
CharkBait! Internet Sportfishing


Support the American Sportfishing Association - your voice for the preservation of our fishing rights.

City of Huntington Beach Business License: A179880, A207574

All rights reserved © 1996-2019
All rights reserved: All Original Images and Creative Content are the copyrighted property of CharkBait/Mark Smith.
The CharkBait name, logos and other content of this website are trademarked
, as well, the names of our proprietary lures and travel rods are tradmarked and our exclusive use is reserved by us. These registered
names include: Toro Tamer, Surf Explorer, Offshore Explorer, Inshore Explorer and of course CharkBait!

Infringement upon our legal rights to exclusivity of use will be vigorously prosecuted. That's a promise.

CharkBait makes no guarantee on merchandise, product safety or suitability beyond those claims offered by the respective manufacturers. We only offer products that we believe in. CharkBait maintains a significant inventory of the products we represent, that saves shipping time for our clients, and proves our belief in the products we represent. We stock the gear we sell, we don't depend upon a third party to handle your order.  Your order with CharkBait is given personal attention. 

We do not provide any personal information regarding our visitors and clients to anyone. That's our privacy policy. We do have banner advertising on many pages.  We are the host for that service, the ads reside on our server. We do utilize "cookies" in order to increase user friendliness and functionality of this site. Cookies are required for building your "shopping cart." Bottom line, CharkBait respects our visitors and clients. 

We maintain the site daily, but please don't hold us liable for tyyppooographical errors or price changes which are beyond our control.  All transactions are confirmed prior to shipment.  All opinions expressed are those of the author, you can take 'em or leave 'em.  Shoes and shirts are not required for service. We reserve the right to refuse service to anyone.  I think that about covers it.